Wholesale and Retail

Aura Chai Wholesale & Retail

If you wouldn’t serve instant coffee, why serve instant chai latte?

We welcome all wholesale and retail opportunities at Aura Chai. We can organise delivery nationally and even worldwide, distributing independently in and around Manchester. If you’re new to chai latte we’re with you every step of the way to help you to optimise customer experience and maximise profit margins. Give chai a try with us!

Why loose leaf chai?

Put simply, a genuine loose leaf chai mix provides a more flavourful and enjoyable experience for your customers. Unlike Matcha Lattes and Golden Milks, chai was never meant to be powdered or diluted. An authentic masala chai blend isn’t just a flavoured black tea with few spices thrown in. It’s a carefully balanced blend of strong, aromatic flavours derived from whole natural spices.

Why partner with Aura Chai?

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Superior taste = better customer experience

I founded Aura Chai because as a coffee shop lover and chai aficionado, I felt disappointed by the lack of quality chai in artisan, high-end coffee shops. For passionate cafe owners delivering on taste and achieving a positive customer experience are both incredibly important – attention to detail is key. If you spend time and resources carefully creating dishes and finding the best quality coffees from Columbia, Indonesia and Venezuela, why wouldn’t you source a chai to match latte? Aura Chai is easy to make and serve and is comparable financially to syrup and powdered alternatives.

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Cost-effective

Our chai is incredibly cost-effective compared with syrups and powders because you’ll need less (usually half the recommended amount of powder) to achieve a bold, beautiful taste. You can also generally charge more per cup, maximising profits, and sell our chai in store to generate additional revenue. Aura Chai costs just 12.5p a serving per 1kg.

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Full support

Need help introducing chai onto your menu? We’re here to help! We’re more than happy to come and chat with you and support you with expert tips and tricks. We also stock chai teapots and strainers at wholesale prices, so you won’t need to spend time shopping around to get the equipment you need.

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Cohesive marketing

Loose leaf chai is photogenic – so it markets itself provided you have plenty of platforms to put it out there on. I founded Aura Chai alongside my successful copywriting and social media marketing business – so I know a thing or two about sharing a brand with its target audience. We’re passionate about working actively with retailers to maximise promotional platforms and optimise marketing opportunities via social media and networking in particular. We regularly feature our partners online and share in their success – and can offer tips to help you to improve the quality of your food photography and presence online. When you win, we win – and vice versa!

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Shop local

Aura Chai is a proud UK brand using carefully sourced spices and tea from around the world. Our mix is blended by hand in Manchester and individually shipped and delivered.

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Made on demand

Aura Chai is lovingly hand-blended freshly each week. We can also accommodate larger or smaller orders where necessary.

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Custom blends on request

We’re small and friendly – so we can work with you to develop unique or custom blends for your brand.


Retail Starter Kit

The good news is that offering an authentic loose leaf chai needn’t be difficult or costly for your business. We’re on hand to help you to introduce a lucrative product to enhance your menu with as little fuss and hassle as possible.

Our retail starter kit includes everything you’ll need to start offering loose leaf chai to your customers. Whether you’re a small independent coffee shop or large restaurant, we can supply a tailored package to suit your needs. Our Retail Starter Kit includes:

Specialist Chai Tea Pots – Turkish Coffee Pots are aesthetic and perfect for brewing a tasty chai.

Mini Fine Tea Strainers – Enhancing the serving and tasting experience with a fine mesh to perfectly filter the whole spices within Aura Chai, leaving a smooth, leaf-free tea.

How to make the perfect chai latte

Now you’ve got the best quality masala chai blend on board it’s important to know how to brew the perfect latte each and every time.Β Whenever we start a fresh retail or wholesale relationship we offer a taster session, allowing you to try before you buy but also demonstrating how to brew the perfect Aura Chai latte. There’s no obligation – just the opportunity to try something new!

Making up the perfect chai latte with Aura Chai is quick and easy – with no compromise on taste. For a sneak preview check out our barista training video below.

Video by BeeYou Creations, music by Tympanik. Shot at Hampton & Vouis

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If you have any questions regarding wholesale and retail partnerships with Aura Chai please don’t hesitate to get in touch.Β