Confession: I was soo nervous about writing this post. It’s not in my nature to be ‘mean’ about other people or products. So it was admittedly a stretch for me to write a whole blog on this rather cheeky comparison!
I’ve been mostly focusing my efforts on sharing everything good about what we do – the benefits of our authentic blend and why we’re different. Positive vibes only! Our little company is still relatively new – but one thing we’ve found along the journey is that it can be difficult for those who are new to chai lattes or don’t know much about them to appreciate what constitutes an authentic blend (and what doesn’t). I’ve found the easiest, simplest way for me to explain to discerning coffee connoisseurs is with this coffee-based comparison:
“If you wouldn’t serve instant coffee, why would you serve powdered chai latte?”