In November 1995 I remember sitting in front of the telly, wide-eyed and cross-legged, staring up at Michael Jackson as he cut a striking figure against an apocalyptic background, calling for global peace, an end to animal exploitation and the destruction of our planet. He was singing Earth Song – a record that despite its age is sadly still as relevant today as it was back then.
Confession: we love Christmas here at Aura Chai. Specifically the fun involved in finding extra-special gifts for everyone we care about! But sometimes gift-buying isn’t so fun…sometimes it’s a nightmare. Certain people in your circle (there will be at least one!) can be hard to buy for. But fear not! Here at Aura Chai we have a fab selection of foodie gifts, gifts for him, gifts for her – most importantly, gifts for chai latte lovers. Here we share just a few of our favourite chai latte gifts – ideal for Christmas, Diwali and Eid as well as birthdays, thank yous and get well soons! Continue reading 5 awesome gifts for chai lovers
Hey guys! Today we have some very exciting news! This November we will be exhibiting for the very first time at the prestigious Cup North – also known as Manchester Coffee Festival. Read on to learn more about Cup North and why we think it’s the best way to share our unique, authentic chai latte blend with some of the biggest names in coffee!
At Aura Chai we’re true chai lovers – and we’re passionate about chai latte. We’re dedicated to introducing our authentic, delicious chai blend to as many people and places as possible! Although chai latte is now a trendy ‘not coffee’ beverage emerging on menus all over the world, it has noble origins as an Ayurvedic healing tonic. It’s not the overly sweet, powdered version many have become accustomed to. It’s actually a complex blend of healing spices and tea muddled with warm, comforting milk designed to balance and nourish the body. Here we share some of the proven health benefits of chai latte and its rich heritage steeped in the culture of India and Ayurvedic medicine. Continue reading Chai and Ayurveda
Confession: I was soo nervous about writing this post. It’s not in my nature to be ‘mean’ about other people or products. So it was admittedly a stretch for me to write a whole blog on this rather cheeky comparison!
I’ve been mostly focusing my efforts on sharing everything good about what we do – the benefits of our authentic blend and why we’re different. Positive vibes only! Our little company is still relatively new – but one thing we’ve found along the journey is that it can be difficult for those who are new to chai lattes or don’t know much about them to appreciate what constitutes an authentic blend (and what doesn’t). I’ve found the easiest, simplest way for me to explain to discerning coffee connoisseurs is with this coffee-based comparison:
“If you wouldn’t serve instant coffee, why would you serve powdered chai latte?”
I believe that all successful brands are driven by a very personal passion – so I’ll start this blog with a frank confession. Food and I were not always friends. I grew up never thinking about my relationship with food. As a child I was only concerned with when my next meal would be, and whether it would feature chips or chocolate! But as I entered my teens I became more aware of my body. Bullies latched on to my larger size – and their words hit me like a two-tonne truck. Suddenly, I wasn’t so sure about food. I decided that it was ruining my life.
That’s when I developed Anorexia and eventually ended up seriously ill in hospital. The experience shaped my relationship with food for the next six years, until I made a wonderful discovery that changed my perspective forever!
Okay, okay…we know we’re biased. But only because we truly believe that chai is best enjoyed when it’s loose leaf, whole spice and full of flavour! It’s not just us, either…although powders and syrups prevail in the age of convenience, there’s plenty of evidence that proves an authentic, loose leaf chai blend is the way to go for true chai lovers and fans of flavour.